Case Study: Akbank achieves 129% profit growth with FICO Platform

Akbank boosts profit 129% with FICO

Akbank, a leading Turkish bank, faced the challenge of growing its market share and improving consumer lending opportunities. Despite complex regulations, the bank aimed to increase credit card approval rates and limits without increasing credit losses. To achieve this, Akbank turned to FICO and implemented the FICO® Platform.

Using the FICO® Platform's Optimization Capability, Akbank was able to model customer reactions to credit offers and understand trade-offs between different business goals. The solution delivered exceptional results, including a 129% increase in profit, a 60% rise in approval limits, and a 45% increase in credit card approvals. FICO helped Akbank achieve this growth while maintaining stable credit losses and ensuring compliance with regulations.

Akbank