Case Study: William Russell boosts brand confidence and conversions with Feefo

William Russell boosts conversion rates by 71% with Feefo

William Russell, an independent provider of international insurance for expats, faced the challenge of competing with larger insurers and overcoming a brand equity gap. They needed to build confidence with potential customers and prove their service quality. To address this, they partnered with the customer experience platform Feefo to display verified reviews.

By implementing Feefo's verified feedback service, William Russell collected over 700 positive reviews, featuring them across their website and marketing materials. This strategy boosted online conversion rates by 71% and increased click-through rates by 170%. The results also included a 31% rise in users generating online quotes and a 253% increase in qualified leads, significantly enhancing trust and customer retention.

William Russell