Case Study: Unieuro boosts customer trust and conversion with Feefo verified reviews

UniEuro boosts product review engagement by 20.8% with Feefo

Unieuro, a major Italian electronics retailer, faced the challenge of building consumer trust and improving conversion rates on its new e-commerce platform. In a market with low consumer confidence, customers were increasingly seeking impartial product reviews. Unieuro needed a fully managed and independent reviews service to provide this trusted content and enhance the online user experience, leading them to seek a partnership with Feefo.

Feefo provided its fully managed service, proactively collecting and moderating verified reviews from genuine Unieuro purchasers. The implementation of Feefo's solution led to impressive results, including an 8.8% click-through rate on product pages with reviews and a 20.8% review rate from customers, which was higher than Feefo's retail average. This rich data also allowed Unieuro to plan new uses for the reviews in its physical stores and marketing materials to further build engagement and trust.

UniEuro