Case Study: The Fragrance Shop boosts sales and customer service with Feefo

The Fragrance Shop boosts sales 9.4% with Feefo

The Fragrance Shop, the UK's largest independent fragrance retailer, faced the challenge of improving its customer experience and boosting online sales conversions. To support its growth strategy, the company turned to vendor Feefo and implemented its reviews solution to gather valuable customer feedback.

Feefo's solution involved inviting every customer to leave feedback after a transaction. The Fragrance Shop used this data to track, analyze, and respond to reviews, demonstrating outstanding after-sales service. As a result, Feefo helped drive a 9.4% increase in total sales, a 5.5% rise in like-for-like sales, and a 38% increase in website traffic. The vendor also improved the company's ad campaigns, leading to a 5.98% overall click-through rate and a 0.53% increase in conversion rates.

The Fragrance Shop