Case Study: Salon Services achieves 334% higher conversions with Feefo reviews

Salon Services boosts conversions by 334% with Feefo

Salon Services, a UK-based retailer with over 250 stores supplying the beauty trade, faced the challenge of building consumer confidence in its online products. They needed a way to show that their offerings were trusted by industry professionals and sought a feedback platform to create more engaging product pages and drive sales. They partnered with the vendor Feefo to implement its review collection service.

Feefo's solution enabled Salon Services to easily collect verified customer reviews and integrate them into product pages. This built significant trust with shoppers, who relied on the genuine opinions. The results were substantial: product pages with 20 or more reviews saw a 334% increase in conversions, and spend on products with reviews increased by up to 294%. Feefo helped Salon Services achieve an average rating of 4.2 stars from over 1,000 reviews.

Salon Services