Case Study: Lovat Parks achieves a 51.5% uplift in transactions with Feefo

Lovat Parks boosts transactions 51.5% with Feefo

Lovat Parks, a B Corp-certified holiday company, faced challenges in making data-driven digital strategy decisions due to conflicting internal opinions. They partnered with Feefo to implement a rigorous A/B testing program to determine the most effective way to display customer feedback and trust signals on their website.

The solution involved testing Feefo's official interactive widget against their own bespoke design. By implementing the recognized Feefo widget with its signature yellow stars and interactive features, Lovat Parks drove a 51.5% increase in transactions and a 33% increase in leads. This proved that prominent trust signals from Feefo significantly outperformed their previous design that blended in with the site.

Lovat Parks