Case Study: Kia Motors UK boosts customer trust and car sales with Feefo

Kia Motors UK boosts test drive bookings 300% with Feefo

Kia Motors UK, a major automotive distributor, faced the challenge of changing its brand perception and generating more business online as consumers increasingly relied on digital research. The company needed to harness verified customer opinions to build trust and get on consideration lists for new car purchases. Kia chose Feefo for its independent, credible platform and its expertise in collecting reviews from verified owners.

Feefo implemented a solution that integrated verified owner reviews and a community-driven Q&A section directly onto the Kia UK website. This provided social proof and allowed prospective buyers to get trustworthy answers. The results were significant: test drive bookings increased by 300%, visitor engagement soared with a 280% increase in time on site, and a rapidly growing community of owners answered all questions from prospective buyers.

Kia Motors UK