Case Study: FKA Brands boosts retail sales and strengthens retailer relationships with Feefo Review Booster

FKA Brands boosts sell-out with 10–20 seeded reviews using Feefo

FKA Brands, a global consumer goods company managing brands like Homedics, faced the challenge of launching new products with zero customer reviews on retailer sites like Currys. This lack of social proof was a significant pain point that stalled sales and hindered their critical Q4 performance. To overcome this customer reviews gap, they partnered with vendor Feefo to utilize its Review Booster service.

Feefo's solution involved targeted pre-launch sampling campaigns, sending products to a demographic-matched tester panel to generate immediate, high-quality, and structured feedback. The results for FKA Brands included a significant uplift in product sell-out rates and strengthened relationships with retailers by providing a proof of concept. The feedback was also used to make manufacturing changes between production runs. Feefo's service created an organic flywheel of social proof that drove further sales and review collection.

FKA Brands