Case Study: Dixons Retail boosts abandoned basket conversion with Feefo

Dixons Retail recovers 3% of abandoned baskets with Feefo

Dixons Retail faced the challenge of online basket abandonment, driven by customer fear of purchase regret. To turn browsers into buyers, they needed to build trust by showing potential customers unedited reviews from previous purchasers. They worked with vendor Feefo to utilize its customer review service.

The solution implemented by Feefo involved integrating its customer review content into Dixons Retail's basket abandonment emails through remarketing company SaleCycle. This strategy injected highly targeted consumer review data into the emails. As a result, Dixons Retail now converts 3% of abandoned baskets, recovering approximately £35 million yearly. An A/B test confirmed that emails featuring Feefo content provided an uplift in conversion rates.

Dixons Retail