Case Study: cottages.com builds trust and boosts bookings with Feefo

cottages.com boosts conversions 3x with Feefo

cottages.com, a UK holiday cottage letting agency, faced the challenge of building trust with potential guests who were viewing its unique properties. They needed to combat the issue of unverified reviews on open forums and create a space for transparent feedback from genuine guests to improve conversions and encourage property owners to make improvements. They partnered with Feefo to implement an independent review solution.

Feefo implemented its Ratings and Reviews service, collecting verified customer reviews for individual cottages and for the overall booking experience. The solution was tailored to dynamically refresh content and integrate with Google Seller Ratings. As a result, Feefo helped cottages.com achieve a 3x increase in conversion rate from review readers, a publish rate of over 40% for reviews, and significantly longer engagement times on their website.

cottages.com