Case Study: Beko doubles conversions with Feefo

Beko doubles conversions with Feefo and reaches a 96% recommendation rate

Beko, the UK’s best-selling home appliance brand, wanted to improve public brand awareness and quality perception. The challenge was to shift customer opinion using genuine third-party endorsement. Beko partnered with the feedback platform Feefo to collect and display independent, verified customer ratings and reviews on its website to build trust and gain consumer insights.

The solution involved implementing Feefo's Ratings and Reviews and Conversations products to collect authentic feedback. Beko then launched a major advertising campaign featuring these Feefo reviews. As a result, conversion rates doubled for website visitors who read reviews, over 10,000 reviews were collected in three months for product development, and Beko achieved its highest ever quality perception score.

Beko