Case Study: Ariete boosts conversions, loyalty, and product development with Feefo

Ariete boosts NPS by 2 points and improves CTR with Feefo

Ariete, part of the De’Longhi Group, faced challenges with unverified reviews undermining credibility and a need to integrate authentic customer feedback into its product development and marketing strategies. To build trust and gain actionable insights, the company turned to vendor Feefo and its Feedback Request Manager service.

By implementing Feefo's purchaser-verified review platform, Ariete gained a steady stream of authentic feedback. This solution fueled product innovation, boosted Google visibility with Seller Ratings, and provided strategic NPS data. The results for Ariete included an improved NPS score of 62, increased click-through rates, and stronger customer relationships, turning feedback into a measurable commercial asset for Feefo.

Ariete