Case Study: Andertons Music Co boosts Facebook ad conversions with Feefo

Andertons Music Co boosts conversions 151% with Feefo

Andertons Music Co, a family-run musical instrument retailer, faced challenges with the cost and effectiveness of its Facebook retargeting ads. Their extensive product catalog made targeting difficult, leading to high costs that exceeded business KPIs. To better leverage this channel, Andertons partnered with Feefo to explore using customer reviews within their ads to increase relevance, engagement, and return on ad spend.

Feefo's Advertising for Facebook solution dynamically imported product star ratings into Andertons' Facebook ads, focusing on four- and five-star reviewed products. This integration significantly boosted performance. The results included a 151% higher conversion rate, a 190% increase in conversion value, a 170% higher click-through rate, a 30% higher ROAS, and an 11% reduction in cost-per-click for ads featuring Feefo reviews.

Andertons Music Co