Case Study: Genesys scales global RSS content distribution with FeedOtter

Genesys Scales and Automates Global RSS Content Distribution with FeedOtter

Genesys, the global leader in cloud customer experience and call center software, needed a better way to distribute blog content through RSS email across multiple regions and languages. After switching email service providers, the marketing team wanted a solution that could automate localized RSS emails, support custom CTAs and designs, and provide tracking and reporting in Eloqua and Google Analytics. Genesys turned to FeedOtter for this capability.

With FeedOtter, Genesys implemented automated RSS emails for 11 markets and scaled up to 25 unique localized campaigns sent to thousands of recipients each week. The vendor’s flexibility helped the team customize content and reporting while keeping the program low-maintenance. In the first three months, Genesys saw a 227% increase in website visitors, a 257% increase in new site visitors, and a 157% increase in web sessions from RSS emails, while also gaining better visibility into email performance through FeedOtter.

Genesys

Ben Carlisle

Marketing Automation Specialist