Feedback Loop

Feedback Loop is the agile research platform for rapid consumer feedback. Farmers Insurance, Humana, Lending Tree, Uber and Fortune 500 companies trust Feedback Loop to bring the voice of the consumer into critical market decisions. Founded as Alpha in 2014, Feedback Loop is headquartered in New York City and backed by Crosslink Capital, Spider Capital, and Calibrate Ventures.

Case Studies

Showing 8 Feedback Loop Customer Success Stories

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Ad Council Turns to Feedback Loop to Validate its Iconic Campaigns

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How Feedback Loop enables Aetna to make smarter business decisions and innovate faster

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Cambia Uses Feedback Loop to Inject Consumer Feedback Into Innovation

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Shopping Website Jane Employs Feedback Loop to Cut Research Time in Half

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LendingTree Makes Smarter Product Decisions With Rapid Consumer Insights

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Northwestern Mutual Uses Feedback Loop to De-Risk Decisions, Get Rapid Consumer Insights

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How Rhino Found Their Moment and Their Voice with Feedback Loop

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Toggle® generates revenue a year ahead of schedule

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