Case Study: a Fortune 100 companies' pharmacy client finds common ground on medication affordability with Fathom Consulting

a Fortune 100 companies' pharmacy client leaves with 3 concrete ideas after workshops with Fathom Consulting

The customer, a pharmacy client serving multiple Fortune 100 companies, faced the challenge of facilitating a virtual summit for dozens of C-suite executives. Their goal was to co-create a vision for affordable medications, but they were concerned the event would fail due to a lack of collaboration among the high-level leaders, including competitors. Fathom Consulting was engaged to provide strategic facilitation for the event.

Fathom Consulting adapted design thinking methods to run the interactive session. They used neutral research data to ground all participants and carefully managed power dynamics to ensure productive collaboration. As a result, the session was highly successful, with participants pleased by the collaborative tone and depth of the conversation. Fathom's client was left with several concrete, actionable ideas to improve price transparency and medication affordability for patients in the coming years.