Case Study: Salesforce unifies 40+ digital properties with Fantasy’s replatforming and Page Builder

Salesforce unifies 40+ properties and drives 85% organic traffic through Page Builder with Fantasy

Salesforce, a major CRM company, faced a challenge with its fragmented digital ecosystem, which consisted of over 40 disconnected properties. This led to inconsistent branding and a difficult experience for users trying to understand the full value of Salesforce's solutions. To address this, Salesforce partnered with Fantasy for a comprehensive digital transformation and replatforming initiative.

Fantasy implemented a solution that unified all properties into a single, seamless platform. A key component was the creation of a new design system and a custom tool called Page Builder, which streamlined content creation and management. The results were significant, with 85% of webpages using the new system and a major increase in organic SEO traffic. This transformation drove higher lead generation and provided a scalable foundation for Salesforce's future growth.

Salesforce