Case Study: WiMP achieves 200% engagement growth and connects local social teams with Falcon.io

WiMP - Customer Case Study

WiMP is an Oslo‑based premium music streaming service operating across five countries with local editorial and customer‑support teams. Head of Social Media Joakim Radiomann Killingberg faced the challenge of connecting geographically scattered teams while preserving a local, editorial voice and improving community engagement—so he evaluated 20 platforms and selected Falcon for its post planning, team management and assignment features that reduced email back‑and‑forth and made collaboration practical.

Using Falcon’s Publish, Engage and Listen tools, Joakim built workflows, ran country workshops, created a closed group for sharing learnings, and rolled out monthly reporting and “best‑in‑class” examples to scale successful local approaches. The platform enabled real‑time moderation, local listening and measurable performance; WiMP shifted its culture toward conversation‑driven metrics and achieved at least a 200% increase in social engagement.

WiMP

Joakim Radiomann Killingberg

Head of Social Media