Case Study: Zoom achieves 33% greater community management efficiency with Falcon.io

Streamlining Agency Community Management with Zoom

Zoom is a Barcelona-based digital agency that manages social media, creative and media planning for high-profile clients. Their community team was juggling 1,000+ weekly messages across 33 social channels for multiple accounts, spending hours logging in and out of native platforms and scrambling to meet tight response-time expectations—resulting in missed notifications, mistakes and limited bandwidth for strategy or reporting.

By adopting Falcon.io (notably the Engage inbox plus Publish, Listen and Measure tools), Zoom centralized all client accounts into customizable feeds, used response templates and scheduled posts, and leveraged reporting and org-switching features. The change cut community management time by 33%, eliminated many missed messages and mistakes, and freed the team to deliver more personalized responses, join client meetings and contribute to reporting and strategy.

Zoom

Beatriz Marin

Social Media Manager