Case Study: The History Channel Latin America achieves 50% of all web traffic from social media with Falcon.io

Linking Business & Social Media Goals with The History Channel

The History Channel Latin America, which reaches millions across Brazil, the Caribbean and Spanish-speaking Latin America, needed to make history feel relevant to a mostly male, 18–35 audience while managing social media across three countries and two languages. Small, distributed teams faced high programming volume and had to align social activity closely with business goals, especially driving fans to the website.

They adopted Falcon Social plus disciplined processes—weekly cross-border meetings, a shared content calendar, a tagging library, translated/duplicated campaigns and a content pool—to keep tone consistent and scale top-performing posts. The result: social now drives 50% of all web traffic (with Facebook accounting for 80% of that), engagement has risen steadily, and the team is moving toward a second‑screen social TV strategy.

History Channel

Santiago Montoya