Case Study: Wunderman South Africa achieves streamlined client approvals and faster social publishing with Falcon.io

How Wunderman South Africa used governance features like approval flows and user roles to streamline content approvals

Wunderman South Africa, which manages social media for roughly 20 brands, was struggling with chaotic client approval processes—multiple PowerPoint versions, lost emails and Excel sheets—causing wasted time for project and community managers and increasing the risk of publishing errors. Streamlining approvals became a top priority after Ewoudt Cloete, Head of Social Media, identified governance and version-control failures as a major bottleneck.

The agency implemented Falcon.io, using its approval flows, five user roles, client-facing profiles and labeling features to centralize workflows and replace multiple point tools. As a result, approvals now happen inside the platform (posts won’t publish until a client clicks “Approve”), feedback is consolidated, content is produced faster, time and tool costs were reduced, and clients are more empowered and engaged.

Wunderman South Africa

Ewoudt Cloete

Head of Social Media