Case Study: University of Toronto equips students with career-ready social media skills with Falcon.io

How the University of Toronto primed their students for a career in social media using the Falcon platform

Falcon.io partnered with the University of Toronto School of Continuing Studies when lecturer Stephen Ghigliotty needed a social media management platform to build courseware for a new Brand Journalism and Multimedia Storytelling certificate. He evaluated several tools but sought a simple, flexible solution that demonstrated how an organization manages all social activities across marketing, sales and support.

Falcon.io’s integrated publishing, editing, workflow and admin features provided a single platform for demonstrations, letting Ghigliotty build practical, end-to-end course materials. The result: a hands-on module that helps experienced marketers quickly master social media management, improves cross‑department collaboration, and gives students career-ready skills for real workplace campaigns.

University of Toronto

Stephen Ghigliotty

Lecturer