Case Study: STABILO achieves 100% response rate and happier communities with Falcon.io

How the global brand uses Falcon to manage their social communities

STABILO, maker of iconic pens like the fineliner 88, has a passionate global community—1.5M social fans across 180 countries—that produces large volumes of user-generated content (over 2,000 submissions in a nine‑month campaign). That enthusiasm created a challenge: the marketing team needed to deliver fast, two‑way social care so no comment, complaint or fan contribution was missed and the brand’s friendly reputation stayed intact.

STABILO implemented Falcon.io to centralize community management and highlight new messages across channels, allowing the team to respond instantly—even to comments on older posts. The outcome was a 100% response rate, happier communities and sustained campaign reach, proving the combination of the right tool and a responsive team safeguards and grows fan engagement.

Stabilo

Tobias Hoeflich

Online Marketing Manager