Case Study: DFB (German Football Association) achieves 500 posts per month and amplifies social influence with Falcon.io

How the DFB Manages 500 Monthly Posts with Falcon

The Deutscher Fußball-Bund (DFB), Germany’s football governing body with over 12.4 million followers across major networks, needed to scale a small social team’s output during major events. On an average month the team produces about 500 posts across 50 channels in seven languages, and faced three core challenges: scheduling and managing so many channels, coordinating collaborators across locations, and getting fast, actionable analytics to measure performance.

DFB implemented Falcon’s Publish calendar, labeling, approval workflows, shared Content Pool and Measure analytics to automate scheduling, streamline collaboration and simplify reporting. The platform enabled the team to reliably execute 500 posts in 30 days across 50 channels and seven languages, reduce duplicate work and approval bottlenecks, repurpose top content more efficiently, and gain clearer insights into campaign performance—helping the DFB maintain a consistent, influential social presence.

DFB

Andre Fulczyk

Social Media Manager