Case Study: Ricola achieves scalable global social media management and streamlined approvals with Falcon.io

How Ricola built a localized content strategy across 50 markets

Ricola, the Swiss family–run maker of herbal drops and teas, expanded its social presence from a single global Facebook page into 18 localized pages across more than 50 markets. That scale created two main challenges: keeping all localized content on-brand with an efficient approval process, and gaining actionable social listening so the team could spot conversations and negative sentiment beyond direct messages.

Ricola adopted Falcon.io to centralize publishing, approvals and listening: regional teams upload content for headquarters to approve in-platform, and Listen/Engage surfaces relevant conversations and customer questions. The result was faster, more consistent publishing, significant time and resource savings, stronger two-way engagement with fans, and a compact HQ team able to manage global social activity while building better metrics for future ROI reporting.

Ricola

Felix Richterich

Executive board president and CEO