Case Study: Flying Tiger Copenhagen achieves centralized customer profiles and 32% social growth with Falcon.io

How Flying Tiger Connected Offline with Digital

Flying Tiger Copenhagen is a fast-growing design-store chain (643 stores in 28 countries) known for quirky, affordably designed household and lifestyle items. As a primarily brick-and-mortar retailer it struggled to collect and organize customer data, lacked clear audience insight and a system of record, and found it difficult to re-engage shoppers because its assortment changes monthly.

By adopting Falcon.io’s Audience hub and Build tool, Flying Tiger centralized customer data, indexing 128.5K profiles (73% with detected gender) and creating custom segments to drive personalized social and paid campaigns; fan numbers rose 32% and the brand gains about 800 profiles per week. Community managers handle roughly 10K Facebook comments/messages monthly, send 1,500 responses and keep response time under 24 hours, enabling stronger online–offline relationships and more targeted marketing.

Flying Tiger Copenhagen

Klaus Vemmer

Head of Global Marketing