Case Study: Viewster engages global film communities and boosts VOFF festival engagement with Falcon.io

Engaging Social Communities With Viewster

Viewster is a free, global video-on-demand service that curates hard‑to‑find international series and films and runs the Viewster Online Film Festival (VOFF). Their challenge was reaching and engaging many small, genre‑specific communities across regions and platforms while keeping social channels relevant and driving conversation around niche content.

Viewster responded by segmenting social channels by genre, shifting to short, shareable video clips, and adopting Falcon as a single social‑media management platform to monitor, moderate and measure engagement. Falcon enabled a small team to manage thousands of fans, identify loyal followers, and run VOFF’s audience‑driven voting—resulting in millions of VOFF viewers, hundreds of thousands of social interactions, higher video engagement and measurable time and cost savings in social management.

Viewster

Casper Mejlholm

Marketing and Communications Specialist