Case Study: FEIN achieves a unified global social media strategy with Falcon.io

Creating a Social Media Strategy With FEIN

FEIN, a nearly 150-year-old German power tool manufacturer selling B2B to dealers across Germany, France, the Netherlands, the UK, the USA and Asia, runs 30+ active social channels and was already using Falcon.io as its management hub. Despite strong engagement (about 254K page interactions internationally) FEIN’s social lead, Sven Golob, lacked internal strategic capacity and wanted to fine‑tune social efforts, consolidate accounts and plan a clear multi‑year approach to make social media work harder for the business.

Falcon’s Customer Strategy team analyzed user data, audiences, competitors and touchpoints, built target personas and delivered a three‑year strategy with tactical recommendations—from consolidating inactive accounts and optimizing for mobile to creating regional content templates and a shared content pool. FEIN implemented the plan, deleted inactive profiles, improved content consistency across markets, won internal buy‑in from leadership, and gained a clear roadmap to drive future growth and better customer engagement.

FEIN

Sven Golob

Social Media Specialist