Case Study: Highgate Hotels triples social media output and streamlines content management with Falcon.io

A Dip in the Content Pool with Highgate Hotels

Highgate Hotels, a Dallas‑headquartered management company with more than 40 properties and 200 social profiles managed by a 41‑person mix of in‑house staff, freelancers and agencies, struggled to coordinate a constant stream of photos, videos and campaign assets across disparate teams. Keeping licensed imagery balanced across hotels, preserving distinct local voices, and maintaining efficient workflows made it difficult to scale social activity and support both active and inactive properties.

By centralizing assets and workflows in Falcon.io’s Content Pool and Publish tools—using granular tags, shared libraries, licensing notes and a calendar view—Highgate unified its teams on one platform. The result: faster asset discovery, consistent branding, higher posting frequency and three times the reach across owned channels in one year, while reducing login friction and enabling requests for advanced video and analytics features.

Highgate Hotels

Shiseido Ruiz

Social Media Director & Creative Content Producer