Case Study: BMW achieves 112.8% lift in dealership visits with Factual's Geopulse solutions

Cadreon, Adelphic, and Factual Drive 112.8% Lift in BMW Dealership Visits

BMW needed to drive more high-income, in-market consumers into dealerships to boost luxury-vehicle sales. Factual supported the effort using its Geopulse Audience and Geopulse Proximity products to target users who had visited BMW or competitor dealerships and to reach people near dealerships in real time.

Factual executed a year-long, nationwide mobile campaign combining tailored location segments and real-time proximity targeting. The campaign delivered a 112.8% lift in foot traffic to BMW dealerships, measured by Placed between 6/1/2015 and 12/31/2015 against matched consumers.

BMW