Case Study: Skyscanner achieves higher engagement and conversion with Facebook for Developers

Taking Personalised Engagement to New Heights

Skyscanner, the travel search company, wanted to become the world’s go-to app while better understanding customer journeys across devices to deliver more personalized experiences. With growth in mobile visitors and revenue, Skyscanner turned to Facebook for Developers products, including Facebook Login, Facebook Analytics for Apps, App Events, and Mobile App Ads, to improve onboarding, targeting, and engagement.

Facebook for Developers helped Skyscanner use cohort analysis and event-based targeting to refine onboarding messages, serve more relevant content, and acquire higher-quality users. The results were strong: Facebook Login conversions increased by 100%, click-through rates peaked at 5X for targeted content, and users acquired through mobile app ads delivered 2X the lifetime value of other users.

Skyscanner