Case Study: British Gas achieves 50% more online bookings with EyeQuant

How British Gas earned more leads with clean, focused landing page design

British Gas worked with EyeQuant to improve the performance of a boiler landing page that was generating lots of traffic but suffering from high bounce rates and weak conversions. The digital optimisation team needed a clearer way to present the offer, benefits, and call to action without overwhelming visitors.

Using EyeQuant’s design analysis to review landing page mock-ups and refine hypotheses before A/B testing, British Gas simplified the page and made the offer and CTA immediately clear. EyeQuant helped the team identify and remove conversion-killers, and the resulting A/B test delivered a 50% increase in online bookings.

British Gas

Malcolm Carter

Senior Optimisation Manager