Case Study: Groupon achieves 52% more sign-ups with EyeQuant

Groupon used EyeQuant to increase sign-ups by 52%

Groupon, the ecommerce company, was looking for faster ways to improve its already highly optimized landing pages without waiting solely on A/B test results. To gain quicker insight into what visitors noticed first, the team in Germany used EyeQuant and its Perception Map to evaluate whether the offer, value proposition, and call to action were getting enough attention.

EyeQuant helped Groupon identify that key messages were being overshadowed by imagery, so the team increased contrast around the main offer and CTA, removed distractions, and simplified the bottom banner. The optimized design significantly outperformed the original and drove 52% more sign-ups, showing a clear measurable uplift from using EyeQuant.

Groupon