Case Study: Groupon achieves 52% more sign-ups with EyeQuant

Groupon boosts sign-ups by 52% with EyeQuant

Groupon, a leader in ecommerce, faced the challenge of having to wait for A/B test results to improve their already optimized landing page designs. To gain faster insights, their team turned to the vendor EyeQuant and used its Perception Map product.

EyeQuant provided instant analysis that highlighted areas for improvement, allowing Groupon to adjust contrast and remove visual distractors. After implementing changes based on EyeQuant's feedback, the optimized design delivered a 52% increase in sign-ups, significantly outperforming the original.

Groupon