Case Study: British Gas achieves a 50% uplift in conversions with EyeQuant

British Gas boosts conversions by 50% with EyeQuant

British Gas, a leading energy provider, needed to maximize conversion rates on a key landing page where potential customers were searching for new boiler deals. Every bounce represented lost revenue. They used EyeQuant's AI-powered predictive analytics service to identify design flaws that were hindering conversions.

EyeQuant's analysis provided immediate, objective feedback on the design, uncovering that a prominent offer was overshadowing critical information. The British Gas team used these insights to create a new variant that prioritized key messages. After implementing the solution and A/B testing it, they achieved a 50% uplift in conversions.

British Gas