Case Study: Vodafone improves in-store mobile plan consultations with eyefactive multitouch systems

Vodafone Tests Interactive Consulting Experiences at Selected Stores With Multitouch Systems

Vodafone faced the challenge of creating an innovative and appealing in-store consultation experience to help customers navigate its complex range of mobile tariffs and products. The company partnered with eyefactive to deploy interactive multitouch tables and screens in its flagship stores, aiming to provide comprehensive information and enhance customer engagement.

eyefactive implemented its MultiTouch table TAURUS and wall screens with customized software, including object recognition and a user-friendly menu navigation system. This solution allowed customers to self-serve or be guided by consultants through product options, resulting in an immersive brand experience. The interactive installations served as eye-catching pieces of furniture that improved the consultation process and strengthened Vodafone's innovative brand image.

Vodafone