Case Study: DocuSign achieves scalable, high-quality referral customer acquisition with Extole

DocuSign keeps business moving forward

DocuSign, a global leader in eSignature and digital transaction management used by millions, needed to scale new-user acquisition and engage higher-quality buyers by formalizing word-of-mouth referrals. The company also needed a partner that could support international and mobile expansion while meeting regulatory, security, and privacy requirements.

DocuSign partnered with Extole to launch a branded, out-of-the-box referral program that rewards advocates, tracks shares and feedback, and enables ongoing A/B testing and targeting. The program saved time and money, delivered equal or better ROI than other channels, expanded mobile and international reach, and produced high-quality trial-to-paying users who became long-term customers.

DocuSign

Amy Wong

Director of Web Design