Case Study: Answear boosts sales by 60% with ExpertSender marketing automation

How fashion ecommerce Answear grew sales by 60% in 6 months thanks to marketing automation

Answear, the largest fashion online store in Central and Eastern Europe, wanted to shift from an acquisition-led approach to a stronger focus on customer retention. To do this, the retailer needed to build loyalty and increase repeat purchases by using customer behavioral data and marketing automation from ExpertSender.

ExpertSender implemented marketing automation workflows, dynamic segmentation, product recommendations, and personalized lifecycle communications across seven countries. By triggering relevant welcome, behavioral, loyalty, and reactivation campaigns, Answear increased the share of sales attributed to marketing automation from 2.8% to 4.5% in six months, a 60% uplift.

Answear

Marcin Nawrocki

CRM Manager