Case Study: Les Echos achieves faster digital development and enriched, linked content with Expert.ai

Les Echos - Customer Case Study

Les Echos, a leading French business newspaper, partnered with Expert.ai to accelerate its digital development by enriching and linking content across its platforms. Faced with large volumes of unstructured editorial material, the publisher needed a way to structure, connect and make content interoperable to improve operations, speed content creation and deliver more timely, relevant information to readers.

Expert.ai deployed its Cogito technology to structure unstructured text, link related items, integrate proprietary and open-source knowledge bases (aligned with semantic web standards like IPTC), and enrich content with semantic metadata. The solution enabled Les Echos to roll out a full-scale semantic approach across the group, resulting in greater connectivity among assets, improved operational efficiency, faster delivery of relevant content and an enhanced user experience.

Les Echos