Case Study: The Associated Press achieves faster, more accurate content discovery with expert.ai's natural language understanding platform

Advance the Power of Facts with Natural Language Understanding

The Associated Press, a global news organization, needed to accelerate and simplify discovery of its vast text, photo and video content while reducing the time staff spend manually reviewing off‑topic material. Expert.ai will provide its industry‑leading natural language understanding and content‑classification platform to automatically enrich AP content with descriptive metadata and support smarter search and navigation.

Expert.ai’s NLU platform was integrated into AP’s distribution workflow to extract concepts, improve content classification against AP’s customized taxonomy and generate metadata for proactive recommendations and automated publishing. The solution delivered faster, pinpoint access to relevant topics and breaking news, reduced manual review of off‑topic content and improved search, discovery and delivery accuracy, speed and scale for AP clients worldwide.

Associated Press

Gianluca D’Aniello

Senior Vice President and Chief Technology Officer