Case Study: ANSA achieves faster, more accurate IPTC media categorization and improved image retrieval with Expert.ai

Accelerating Media Categorization via IPTC Taxonomy at Ansa

ANSA, one of the world’s leading press agencies, faced a high-volume, high-speed news environment that required fast, uniform and IPTC‑standardized content classification to keep archives and image searches useful and up to date. To address this challenge, ANSA turned to Expert.ai and its semantic platform/technology to automate text categorization and meet IPTC requirements.

Expert.ai implemented automated categorization that assigns content to more than 1,200 IPTC standard categories and processes roughly 4,000 news releases daily, enabling real‑time, accurate analysis. As a result, ANSA reports faster and more accurate image retrieval on the ANSA Foto portal, uniformly categorized archives, improved natural‑language search access, and reduced time and cost for information management thanks to Expert.ai.

ANSA