Case Study: Yodel achieves a 5% increase in first-time delivery rates (300,000 more parcels/year) with Experian’s address validation and location insight

Yodel increases delivery rates using Experian’s address validation technology, coupled with location insight

Yodel, one of the UK’s largest couriers delivering over 190 million parcels a year, faced a surge in demand during the COVID-19 pandemic and needed to increase profitability and delivery capacity while reducing delivery times and failed deliveries. Accurate, complete addresses and precise location insight were identified as critical to pinpointing front doors and streamlining route planning across its sorting centers and last-mile network.

Yodel partnered with Experian to implement address validation and cleansing powered by Royal Mail data and Experian’s Location Complete dataset, using real-time validation on its website and daily bulk cleansing of partner files. The solution improved address quality and planning, raising first-time delivery rates by 5% (about 300,000 additional parcels annually), cutting operational inefficiencies, and supporting ongoing digital transformation and capacity growth.

Yodel

Ashraf Adil

Director of DevOps