Case Study: Wurth Louis and Company achieves reduced credit risk and improved efficiency with Experian BusinessIQ

Wurth - Customer Case Study

Wurth Louis and Company, a California‑based distributor of hardware, machinery, hand tools, supplies and surfaces serving professional cabinet shops across the Western U.S. and part of the Würth Group, needed to standardize credit decisions across multiple regions. After a construction‑led downturn shifted focus to account management — and later an uptick in applications as the economy recovered — the credit team required efficient tools to evaluate prospects, manage large strategic accounts and protect the company from credit risk while supporting sales growth.

Wurth implemented Experian’s BusinessIQ to manage the full customer lifecycle from prospecting through collections. Features such as the risk dashboard, Premier Profile, Business Owner Profile and alerts simplified searches, saved time, provided detailed trade and public‑record data for larger requests, and improved insight into small businesses. As a result, the team can proactively monitor accounts, confidently open new accounts, reduce exposure and run a more efficient credit operation.

Wurth

Carol Odom

Western Regional Credit Manager