Case Study: Washington State Employees Credit Union achieves 25% increase in loan and credit applications with Experian’s Advanced Prequalification solution

Within three months of implementing an instant, digital prequalification process, the member-powered credit union’s loan and credit applications increased by 25%

Washington State Employees Credit Union (WSECU), the second-largest credit union in Washington serving more than 276,000 members, needed to modernize its lending experience by digitalizing instant credit decisioning and prequalification within its online banking platform. Facing growing competition and higher member expectations, WSECU sought robust prequalification capabilities, up-to-date credit scores, and a strong return on investment.

WSECU implemented Experian’s Advanced Prequalification delivered via Experian Decisioning as a Service to provide real-time credit scores and instant prequalification at point of contact. The solution generated higher-quality, profitable leads, increased loan and credit applications by 25% within three months, produced better lending decisions with reduced risk, and earned 90% of members reporting the process as low effort.

Washington State Employees Credit Union

Ryan Brooks

Director of Consumer Lending