Case Study: US Interactive Media achieves faster lead-source evaluation and higher conversion rates with Experian QAS Prospect IQ

US Interactive Media evaluates new lead sources faster and increases conversion rates

US Interactive Media, a digital advertising agency managing hundreds of thousands of leads across many sources, needed to improve lead quality and reduce acquisition costs. Lacking real-time insight, the company previously relied on 60–90 days of performance history to evaluate purchased leads and sought a way to score and pre-qualify prospects as they arrived.

They implemented Experian’s QAS Prospect IQ to append household and credit attributes and score leads in real time, allowing them to reject the lowest 5–10% of leads, evaluate new lead sources faster, and prioritize higher-value prospects. The change improved contact center efficiency, increased client enrollment rates, lowered cost-per-enrollment, and supported retention and growth strategies.

US Interactive Media

Ryan McArthur

Executive Vice President