Case Study: Travel Agency achieves 2.8× higher response rates with Experian's location-driven analytics

Travel Agency - Customer Case Study

A travel agency needed help finding a well‑rounded mix of vacationers throughout the year to balance in‑state and out‑of‑state visitors and improve marketing effectiveness.

Experian’s Custom Analytics combined the agency’s client data with location data from mobile apps to distinguish business vs. leisure trips (by duration and weekday), append travel and engagement attributes, and reveal household differences. Four tailored segments (Boomers, Metro Elites, Families, Young Starters) and a prospect model were created; the targeting strategy produced a 2.8× higher likely response, with Boomers and Metro Elites accounting for 60% of top‑decile prospects and showing stronger responses when contacted via preferred channels (segment mix ≈ Boomers 29%, Metro Elites 26%, Families 25%, Young Starters 20%).