Case Study: The Iowa Clinic achieves improved access — 15% online bookings and 30% fewer scheduling calls — with Experian Health Patient Schedule

The Iowa Clinic improves access with patient self-scheduling

The Iowa Clinic, the largest independent physician-owned multispecialty group in Central Iowa (170+ physicians, 42 specialties, ~170,000 patients and 600,000 visits annually), sought to improve patient access by offering online self-scheduling. Previously patients had to call to book appointments, creating long, inconvenient calls and overwhelming the centralized call center as agents searched provider calendars and put callers on hold.

The Clinic implemented Experian Health’s white‑labeled Patient Schedule to enable 24/7, real-time self-scheduling on any device, automating provider rules and guiding patients to the right care. In the first eight months 15% of bookings moved online, scheduling calls dropped 30%, providers averaged about eight new-patient appointments per month, and online appointments had a 97% show rate — improving patient satisfaction, operational efficiency, and competitive differentiation.

Iowa Clinic

C. Edward Brown

Chief Executive Officer