Case Study: Vantage West Credit Union achieves over $10M in funded mortgages with Experian's Prospect Triggers

The credit union funded an additional $18 million in mortgages by identifying and targeting qualified consumers while they were in the market for credit

Vantage West Credit Union, one of Arizona’s largest credit unions (founded in 1955, serving ~150,000 members with $1.9B in assets across 19 locations), faced member attrition for mortgage business and needed to recapture current and prospective members by pinpointing when consumers were actively in the market for a mortgage. In a competitive, time-sensitive environment the credit union sought a partner that could deliver timely, targeted outreach to improve response rates and reduce acquisition costs.

Working with Experian, Vantage West implemented a customized Prospect Triggers campaign integrated with Prescreen, receiving updates within 24–48 hours to target “hot,” credit‑active prospects. The effort funded roughly $8M in mortgages in 2018, was pacing to exceed $10M by August 2019, and went on to identify and fund an additional $18M in mortgages by reaching qualified consumers at the right moment.

Vantage West Credit Union