Case Study: Technology Credit Union achieves 788% ROI and $6M+ in mortgage funding with Experian’s Retention Triggers

Technology Credit Union - Customer Case Study

Technology Credit Union (Tech CU) is a $1.5B+ member-owned credit union serving the high‑tech workforce in Silicon Valley and the Bay Area with 10 branches, online/mobile banking and comprehensive financial services. Facing historically low mortgage rates and highly mobile consumers shopping online for better terms, Tech CU needed a fast, proactive way to detect when members were seeking new credit to prevent attrition and protect loan growth.

In June 2011 Tech CU implemented Experian’s Notification Services (Risk Triggers and Retention Triggers) to monitor about 9,500 mortgage members, receive roughly 14 mortgage inquiry alerts per day, and route automated alerts to relationship managers for immediate outreach. The program funded roughly 15 mortgage loans annually (over $6M in funded mortgages) and delivered an ROI of 788% — about $7.88 returned for every $1 spent — while automating workflow and strengthening member relationships.

Technology Credit Union

Hemali Gajaria

AVP Marketing