Case Study: Swiss Sense achieves data-driven international growth and sharper regional targeting with Experian Mosaic

Swiss Sense - Customer Case Study

Swiss Sense is a family-owned sleep specialist with more than 120 stores across the Netherlands, Belgium, Germany, Austria and Denmark and over 2,000 employees. They wanted to analyse customer data in the Netherlands to define ideal customer profiles and scale those insights across markets to inform regional tactics, marketing (the 4 Ps) and embed data-driven decision making.

Partnering with Experian, Swiss Sense adopted Mosaic segmentation (global and in-country profiles) and a bespoke Tableau dashboard to deliver actionable customer insights to users across markets. The approach delivered consistent, granular segmentation used to shape content, imagery and product recommendations and to target offline campaigns (OOH, direct mail, leafletting), improving marketing measurement, decision making and driving increased footfall and brand awareness.

Swiss Sense